Fintech
·
2026
A calmer, more human brand and website for a lending platform that used to sound like a bank.
Client
Halyard Finance
Role
Brand strategy, identity, website
Sector
Fintech
Year
2026
The challenge
Halyard lends to small businesses, but its brand sounded like every bank its customers were trying to avoid. Applications stalled on a cold, form-heavy website.
Our approach
We repositioned Halyard around one promise — money that moves at the speed of your business — and rebuilt the identity and site around plain language, warm typography and a three-step application.
Results
completed applications
time to first decision
Trustpilot after relaunch
