Skincare
·
2025
Identity, packaging and e-commerce for a lab-born skincare line with a scientist’s attention to detail.
Client
Assay Labs
Role
Identity, packaging, e-commerce
Sector
Skincare
Year
2025
The challenge
A lab-born skincare line with real science behind it, lost on a shelf of beige minimalism. The founders wanted to look like a lab without looking clinical.
Our approach
A precise, measured identity: lab-grade typography, a colour code for every active ingredient and packaging that reads like a well-designed instrument. The store mirrors it with ingredient-first product pages.
Results
online revenue in year one
repeat purchase rate
new retail partners
